Qoba, it all began with Samuel Ngoda noticing the challenges that SMEs in East and Central Africa experience in running their daily business operations and utilizing scarce resources. In 2021, we created Qoba to enable African SMEs better utilize their resources and fine-tune their daily business operations, enabling them to achieve peak performance and profitability. What began as an all-inclusive business hub for African SMEs grew into a platform where African businesses reduced resource wastage and improved efficiency, increased revenues, and laid the groundwork for enduring businesses.